An agency that combines Creativity and Technology. An agency that combines Art and Science. Designers and Technologists.
“Magic” is the creativity and power of a creative idea.
“Logic” is the process, rigour and strategic thinking.
Services will include:
• Creative Development
• Strategic Planning
• Media Planning
What is unique? The creative development process includes a creative, media planner, PR planner and digital creative. The combination of media planning and PR in the creative development process creates ideas that promote themselves. Buzz marketing like Best Job in the World.
Business culture will be dynamic, entrepreneurial and straight talking. We will grow brands and grow businesses.
CEOs and CMOs
Large companies that are currently with large multinational network advertising agencies. They have the process and the rigour from the traditional agencies but they miss the creativity, they miss the challenger thinking, they miss the speed, they miss the access to senior creatives.
Large multinational clients that understand the transformative power of technology and that are looking for new channels to growth and new thinking.
Secondary audience - creatives and designers.
We are looking for a logo for the agency. To be used on website, powerpoint, email signature and stationary.
Options for name:
2. Magic and Logic
3. Magic & Logic
Would like the fonts on magic and logic to be different – magic to be mystical/emotional and logic to be rational.
Would like to use bold primary colours.
Something that is “new”, “fresh”, signifies “change”.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clipart