LOGO Design for Technical Motorcycle Lighting Company

SC Lights

We are a couple of ambitious college students that have decided to start our own business focusing on the motorcycle industry. We are all very passionate about motorcycles and frequently ride. We have developed an adaptive front lighting system for motorcycles making them safer to ride at night. Our product is very tech savvy revolving around a unique helmet tracking mechanism that allows the rider to controls their lights for the best use of their lights.

Similar to adaptive front-lighting systems applied in the automotive industry. This system effectively gives a rider the ability to easily manage their headlights ensuring a more efficient lighting solution than the status quo.

BMW plans to offer a different solution to the problem that we are solving. To give you a better idea of what our product actually does take a look at their informative pitch from YouTube http://www.youtube.com/watch?v=GRqHmPia1rs

Also we have been brainstorming a couple slogans that you could possibly combine with the logo.
-Adaptive Motorcycle Systems
-Anticipate. Illuminate. Navigate.

Our product is aimed specifically at motorcycle enthusiasts. We plan to offer our lighting system as an after-market kit that can be installed on a wide variety of motorcycles.

SC Lights is looking for an incredible cool logo that is easy to recognize and also appeals to our technical side of our product. This logo will serve as our identity and we want it to stand out from all the rest.

We are looking for an abstract design, so you are free to be creative. Feel free to look up adaptive front lighting system to get better acquainted with our product.

We think a 3D logo would be very cool if designed properly to look good. 3D is our preference (everyone has a vector logo) of high resolution and quality. We want the colors to reflect something related to roadways, highways, etc. and were toying with yellow and black (symbolizing the road) but are not sold on it and would like to see some creativity with different color combinations. Here are some benefits that our product has which may help you incorporate with the logo design.

SC Lights has created the first adaptive front lighting system for motorcycles which:
•Compensates for bike lean angle
•Changes the lighting pattern to compensate for curvature in the road(especially handy when approaching an upcoming corner).
•Allows the rider to control the lights through a helmet tracking mechanism
•Increases a rider’s reaction time and visibility ensuring additional safety