New Logo Design wanted for Child Check

Child Check

Investigates children on behalf of concerned parents

Brief
At Child Check, our goal is to elevate ourselves above the bulk of the market by providing a more discreet, compassionate and considerate approach to investigative services. We understand that child investigation is not a decision taken lightly – nor does it usually coincide with emotional stability or peace of mind. As such, our services are always conducted with intricate regard to the emotional wellbeing of our clients during the investigation process.

Demographic
Child Check intends to target a more upwardly mobile income bracket. Our logo needs to represent a level of sophistication adequate to distance ourselves from our competitors – and ultimately attract this segment of the market. Additionally, we do not see ourselves as gender specific; however, the logo may represent a slight female bias due to our desire to adopt a sympathetic standpoint.

Tagline
Please incorporate our tagline, ‘discretion and peace of mind’ in text form and in the look and feel of the logo.

In a nutshell
We require a logo that represents

• Protection
• Discretion
• Peace of mind
• Compassion
• Empathy
• Understanding
• Professionalism
• Sophistication
We do not want anything that is

• Gimmicky
• Brash
• Insensitive
• Distasteful
• Tabloid