Before7 is a Dutch foundation (NGO) that helps children in Africa (starting before their seventh) to ensure good education and a stable life environment. Research has shown that when children are supported for a good start before their seventh, they are more likely to have a successful and happy life. And that’s what we want to give the children in Africa!
For 2009 we have two specific projects that we support:
• In remote areas in South Africa we want children in pre-school age to access education. For this we have a cooperation with the African Rally to Read Foundation.
• In Ghana we have a partnership with Orphan Aid.Orphan Aid is helping children to grow up in stable, safe and permanent families. OrphanAid Africa is non-profit, non-governmental organization. Its aim is to support orphans and vulnerable children in Ghana through programs in care reform, education, and development. Their goal is to ensure that children grow up in safe and permanent family settings with appropriate care and protection. OA promotes the rights of children and families by:
o Giving cash transfers, educational and health support to OVC and their families
o Creating an enabling environment for de-institutionalization
o Ensuring that tracing and reunification are the first priority for children in institutional care
o Creating awareness about the dangers of institutional care for children and the advantages of family-based care
Design a new logo that
fits the image of the brand. We prefer to get a logo which contents an image in
combination with a word so it can also be separately used.
The logo should be applicable to the following items:
• Letterhead, business cards, etcetera
• Website and banners
• Articles in the Before7 webshop (such as wine, jewelry, cheese, etc.)
• Sports clothing as (football, running), balls, bags, etc.
The brand description of
Before7 reads as follows:
Before7 is a foundation that children in Africa would provide a good future. We
do this from a sporting and energetic personality, a culture with enthusiastic
people and always aiming for a win-win situation with the people who help us.
Targetgroup of Before7 are mainly young professionals and independent
entrepreneurs who are committed to others.
In particular, the win-win relationship we have with our environment is
important for our brand.
- In terms of color and appearance, we believe in showing real people (both Africanand western people)
- we like our brand to be extravert
- no childish logo please