We are absolutely passionate about creating a drinking chocolate that is better than anything that is available in our current markets. We would like our logo to convey that we are different in our approach, creating products that are innovative and cutting edge as well as of the highest quality.
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We will be targeting an upscale audience. Blackbird is committed to making the best drinking chocolate available, a cut above what is currently available in the marketplace. We are aiming to be appealing to cutting edge adult consumers who are currently purchase gourmet foods.
We are after a logo of a Blackbird itself, along with the words 'blackbird chocolate'. We would like it to be clean and modern, and not too masculine or feminine. It would be ideal if the logo worked in silhouette also (i.e. not much detail on the logo picture itself). Ideally we want this logo to be able to be stamped into the chocolate bars themselves, and to work on a variety of surfaces.
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