"eBranding Me" plans to create a peer-to-peer mentoring program focused on informing generation Y students and young adults on online social responsibility and privacy issues in hopes of successful enrollment in college and securing gainful employment post-graduation.
The site will be comprised of a communal blog with contributors being between the ages of 17-29, located nation wide (USA). The topics will range from Facebook privacy issues to promoting oneself through various online channels. Furthermore, the site will provide information on reserving speakers for your high school, college or larger university. Finally, there will be a curriculum section, highlighting classroom activities, presentations, photos and videos as a resource for both students and teachers.
While "eBranding Me" will maintain a strong online presence, its business model relies heavily on its lectures. Being hired by both Career Services and Business departments, as well as Student Government Associations, to travel and present intriguing information on location - hopefully inspiring Generation Y students to be more cautious online, and use the medium to promote a positive image.