We are a newly incorporated financial services company, focusing our efforts on factoring, i.e. buying accounts receivables. We are quite small in comparison to our competitors, but because we have an ambition to grow we need a profile that will fit a larger company as well. We try to differentiate ourselves by offering time and cost efficient web solutions where one traditionally use postal services etc.
Our target customers are small to medium sized businesses in use of creative financial solutions and cash management.
We want the profile to
- include at least two colours
- look clean and elegant - simplicity is a plus.
- work in colour / b/w, and also inverted on dark or black backgrounds.
- preferrably contain a symbol which corresponds to the keywords below, but this is not a must if the typography is very good.
- make you think of a large and solid financial institution.
- contain unique typography.
- only vector graphics are accepted
Keywords are finance, corporation, solidity, tradition, strength.
Attached is a logo idea we've played around with.