We are a social game and transmedia company made up of top talent from the videogame and television industries. We are passionate about Ecotopia as a game that is a lot of fun and drives people to do acts of green in real life. The logline for the game is "Play the Game, Save the Planet."
The target audience is people who play games on social networks such as Facebook. This audience is 30-50 years old and 66% female.
We are looking for a logo / type treatment for our game - Ecotopia.
We would like the logo to incorporate the logline somehow - e.g. Ecotopia - Play the Game, Save the Planet.
Logo should work with the artwork from the game (attached). As is seen in the attached files the world goes from soot-stained and burdened to clean, verdant, and tomorrowland.
Art direction notes for the logo are:
- clean tech
- bright tomorrow
- power to the people
- maybe nature incorporated somehow(?)
All the messaging of the game is positive - .e.g. not scary, not guilt inducing.
Designs should be accessible to a mass audience. Look at the designs for top social games on appdata.com as reference. Look at branding for green initiatives for reference - e.g. do a Google Image search on "clean tech", "eco friendly", etc.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.