My aim to pull out my business card, and for people to look at it think to themselves "oh wow, what's going on with this guy? this card looks very different. What's going on with this logo? Combined with the name The Happy O'Clock News? I've just got to find out more. The logo is pink a love heart with a tung poking out? Is he gay?"
The answer is I am not gay. Not that it matters. And the truth is I am very clear of how I want the logo to look. I initially paid a designer to create a logo which he thought was most suitable as a result of his studies, experience in marketing etc. But I just couldn't go with him because I have to listen to my heart and the first idea which came to my mind - and that is of a pink love heart with a smiley face and tung poking out. This is to symbolise the fact that our show is soulful/hearty and cheeky and quirky as well.
Being the host of The Happy O'Clock News, I am like a Luverilla (which is like a Guerilla in an army but the loving and funny kind). My outfit is going to have bright green pants, potentially purple top and brown boots. So like a peaceful soldier. Battling through society with heart and humour as opposed to anger and greed.
I have imagined a green background on the business card combined with the bright pink logo. My initial thoughts would see "The Happy O'Clock News" written along side (to the right) of the heart and in the same colourm however I am open for whatever you think would look good.
My show is aimed at everyone. There is no target audience as such - even though that's what everyone asks me - "what's your target audience Brent?". Well, I am sick of that question and am just going to roll with things and see what happens. Having said that, I love all the colors I mentioned and some may say that this is more like a kids show. But it's not because I know I connect with older people as well. What I hope to do here is that through innocense and humour, I will bring out the young child in people. So child like colours are am very open with - and a pink logo very similar to how i have described is what I am after. Feel free drwa it how you think is best, but I am thinking I would like it to look rough, as if it were drawn by someones hand - maybe with a crayon - maybe a texter - i dont know, something like that. Please see the attached picture of my hand drawn logo for a very rough idea. There is also a pciture of the logo in a microphone - this is just to give you an idea what the logo would look like branded on my microphone. I really want it to stand out a lot from other news stations because the plan is to go to press confrences for famous sporting events and other events and the microphone will be amongst other companies. When i go to these confrences i will be the light-hearted reporter that everyone like speaking with.
Oh p.s there is also an attached photo of a love heart made of flower petals. I was just muckig around one day and thought i would share it with you (This pic has NO tung poking out and i really want a tung poking out). I realise ive been a little all over the place but im sure you will have an great way to get this all visual :-)
I have also included a picture of my face. I am not sure why, just thought my smile would give u some idea of why the heart needs to be smiling. And the picture of that lady is to show you the colour of the pants i want to get made up to present the show in Not saying I want this colour in the logo/business card, but just wanted to share it with you. You can use it if you like. Your call.
I hope i havent lost you here.
P.p>s I wuldnt be disapointed if the only colours used are green and pink (this is what i have had in mind for aaages). Having said that i am open for new colours.