If you take away the awkward look on his face, the picture of the police officer/swat member who brought milk to a Boston family during the lockdown is a perfect embodiment of the emotion of our brand. It's bad-ass (Hey, Gluten: get the F outta here!), yet surprisingly kind (Here are some yummy, healthy snacks for you). Think SWAT Team Edginess meets Healthful Kindness.
If you think you might be interested in our snacks, checkout our launch page: cookiecop.launchrock.com
It could be your logo on display there soon!
Thank you for all of your efforts!
The designs are looking great! I have a much more specific directive now.
I have two different ideas in mind. The pictorial element for idea 1 draws from the "Warrior" Sample Logo above. I'd like to use a police officer side profile, except making the officer look friendlier and jovial. I think this can be achieved by adding a grin to his face and also by tipping back the hat slightly on his head so he looks less formal/intense.
Idea 2 still uses a police officer profile, but draws from the "Jobs Tribute" Sample Logo above. I'd like the police officer profile to represent a bite out of a badge. I'd like the bite mark to be on the right side of the badge, at an angle that creates a nice relation to the letter "C" in Cookie Cop for the instance of the horizontal layout described below. Again, a grin and a slightly tipped back hat can make the officer appear friendlier and jovial. (Design #23 is an excellent example of this, but still needs to incorporate the jovial feel)
As for the layout, I would ultimately like to have 2 variations of the final design: a horizontal version (better for our website) and a block-shaped version (better for our packaging). The "Tourist Eye" Sample Logo above is an excellent horizontal example. The "Warrior" Sample Logo above and Design #10 and #2 are excellent block-shaped examples.
Also see the attached files below for explanation. The horizontal form badge is much larger than I intended in relation to the text in file 2AandB.
Here are some pics of the cop himself for inpiration: http://www.techcolumbusinnovationawards.org/IA2011_EventProgram_WEBSITE-web-images/OPS_TheCookieCop_fmt.jpeg