My business is brand new - however the client relationships are all pre-existing. So I know I can't fail. I work with people to manage their investments, tax, cash-flow etc. I simplify complicated stuff. I guide & advise. I am located in a rural setting in Goulburn Valley, Victoria, Australia. I am 32 years old but the average age of my customers is 60 years old. I take on the role of "most trusted adviser" and am the first person my clients ring for anything to do with their money.
Vertel ons iets meer over jezelf en de mensen die je bereikt
The existing clients tend to be self-made wealth and pay high fees for high quality advice, they don't however want a brand that is flashy or common. We will be targeting new clients who are already independently wealthy or are working on getting there.
I need a logo to go on business cards & letterhead, but it will also take prominence in a website & signage.
The business is not showy or brash and has a boutique & exclusive feel whilst not flaunting wealth. The personality we are trying to highlight is trustworthy, qualified, professional, quality, personalised, confident.
My personal writing style is similar to font Edwardian script.
I am happy to let the designers be creative to get a logo that will fit the business - but not be boring.