Values: We'd like our logo to represent the values of “precision”, "predatory aggression" and "pride".
Modularity: The logo consists of a Name "SM" + Symbol or only the Name (original font/graphic can be used, but "SM" has to remain readable)
Symbol: We have preliminarily chosen a Falcon as a symbol to embody those values, however other symbols are welcome as well.
Font: The name SM needs to use an original font, which may be recognizable apart from the symbol. (Use case Ducati - the logo can either be text or a text as a part of a symbol)
Besides traditional media where the logo shall be used/displayed (business cards and print, etc.), the logo will also be used on motorcycle and car wheels (center cap), which requires some specific attention
Car wheel: The logo should look good on the center cap of a wheel.
Motorcycle wheel: The logo is used on a sticker or pained on (1cm tall, 5-7 cm long), placed on the rim of the wheel (does not allow the use of a detailed symbol, only text)