Voltooide wedstrijd

Logo for loan comparison website in Italy

MediaZen had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit447 ontwerpen ingezonden door114 freelance designers.

447
inzendingen
114
designers
1
winnaar

Hoe MediaZen hun logo ontwerp begonnen

Bedrijfsnaam

Prestiti.it

Overzicht

• We have just launched a loan comparison website in Italy called Prestiti.it (means ‘loans’ in Italian).
• This covers every kind of loan product from personal loans, credit cards, car loans, student loans, debt consolidation, etc but excludes mortgages
• Goal of the site is to help consumers find the best available loan offers on the market for their needs and provide relevant information for them to make informed decisions.
• Equivalent example of loan comparison site in USA would be the http://www.lendingtree.com

Vertel ons iets meer over jezelf en de mensen die je bereikt

• Users searching for loans online
• Pretty wide audience as many people are looking for loans from the age of students until retired, so 20+ years until 70 years

Vereisten

• Visit the website http://www.prestiti.it to get an idea of the look and feel
• Overall I would say we are trying to create a modern, user friendly style, not too fun as we play in the financial arena but equally not too serious
• 2 possible communication routes – one is the convey the positive aspect of lending in how it helps/enables people to create, buy and do things, second could be the convenience and speed aspect of the service, ie in a few steps you get comparison results of best loan offers
• Logo could be with symbol and text or without symbol, some game with the first letter ‘P’ in Prestiti could be an execution route
• No use of money symbols in the logo – we received strong negative feedback from this as raises a negative/anxiety aspect of borrowing money

Aangepast pakket

US$ 369

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