Logo for Modern Housecleaning Business

Zest | Cleaning. Redefined.

We are an housecleaning company looking to expand into a new market. Our business prides itself on customer satisfaction, ease of use, and the quality of our cleaning services. Our employees are dedicated to their position and cleaning our clients house like it is their own. Our company uses products with an environmentally friendly basis.

Our target audience are 25 - 50 year old couple's in a high income neighborhood. These individuals shop at Whole Foods, outfit their home at the Pottery Barn and have a discretionary income. If there was a gender bias, we would lean more towards female appeal.

We are seeking a logo that incorporates the following feeling:

modern
green
happy
bright
refreshed
trusting
local

Our ideal logo is modern, classy, and "new-age". We tend to prefer something simple with a clean typeface and a branding symbol. We do not want any cleaning supplies, brooms, vacuums, etc. in the symbol. We would like to see some, not all, with a symbol around a zesty fruit (lemon, lime, orange, pear). We could see greens, purple/pinks, and oranges all be utilized for a successful brand.

Some examples of logo's we like: Seventh Generation cleaning supplies, metromint water (perhaps a bit too "edgy").