LOGO - MORE WORK TO COME: Retail and Mobility Distilled

Remodista

Project Objectives:
Remodista is a new US company in need of a brand identity and a strong logo that can convey—simply—what the company does and how it differs from its competitors.

About Remodista:
Remodista is a new, female-owned company that provides educational events and gatherings, for the digital education that mobility, mobile, retail, commerce, and cross channel selling professionals need to inform their strategy and business.

What’s in a Name?
Remodista comes from the words; RETAIL MOBILITY DISTILLED

Brand Attributes:
Remodista strives to create an environment where people can come to get the distilled facts in a very rapidly evolving market. Bring industry luminaries and though leaders together to focus on mobile commerce and retail. Begin to understand how to think about mobile strategy to create commerce. Understand how to use the new revenue streams to bring the customer into other channels as well. Comfortable environment to learn, share and build relationships

Director, VP and C level decision makers that are focused on marketing and IT strategies around mobile integration and mobile commerce. We are specifically focused on retailers at a national level.

Retailers in our target market are motivated to hear other industry luminaries speak about their experiences navigating mobile as an early adopter. They are seeking information, wisdom, innovation, credibility, quality, authenticity, and comfort to help them in their mobile endeavors.

Creative Considerations:
We are not looking to see mobile phones, money, or shopping carts in our logo. Think martini bar in a library. The logo should invoke feelings of intelligence and sophistication with an understated balance of both feminine and masculine traits.

Logo Specifications:
We will need the following:
• Web ready
• Print ready
• B&W
• Reversed