Multi-cultured with various global exposure. Born in Africa, Raised in Europe and America. A New Yorker with tons of interests and energy. A corporate but stylish look.
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Luxury shoppers and deep thinkers that are 25 years old and over. Young professionals interested in content beyond mainstream media. Affluent individuals seeking ideas and classy trends. Bored and educated folks looking for actionable entertainment that’s thought proving. Connected professionals aiming to network and gather valuable content for business and personal needs. Again, audience that comes to gain information on a constant basis.
Logo that’s not corporate but moderate creativity with hints of professionalism. Using the “SammyKass” letters in the logo in a subtle and classy way.