The Natural First Supplement Company was created after the founders identified a growing yet currently under-utilised gap in the energy/wellbeing supplements market. We are a new company and want to present ourselves as a progressive, positive brand that promotes healthy living for everyone.
Our flagship product is an energy powder, packaged in individual sachets, to be dissolved in water for a healthy energy boost at any time. This product will be a sub-brand under the TNFSC master-brand, however the briefed logo will influence the subsequent designs for said products. We also want to convey that our products and promises are based on rigorously-tested, scientifically credible formulas, not empty promises.
After many discussions, we've decided that we want our brand personality to be 'cool geek' (think ambitious, smart, creative-types with MacBooks). We want to appeal to adventurous, mindful, health-conscious young (20-45) brand ambassadors who are willing to try new products and influence others. However, we also want to appeal to the generic population that needs an energy boost from time to time but eschews harmful 'energy drinks'. In essence, we want to distance ourselves from the quackery of some 'hippie'/scientifically spurious supplements on the market while still promoting 'clean living'. We want the logo to be fun and inviting but also conveying credibility.