Voltooide wedstrijd

logo for natural sweetener

Harry1 had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit75 ontwerpen ingezonden door28 freelance designers.

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1
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Hoe Harry1 hun logo ontwerp begonnen

Samenvatting

Planning launch of single packet/sachet sweetener. Made from Stevia, the all-natural plant that is several 100 times sweeter than sugar. Current brands lack personality. Need brand illustration to accompany brand name and tag line, which we will supply. Need font recommendation on brand name and tag line, as well.

Bedrijfsnaam

Free & Sweet

Wat inspireert je en hoe stel je je het ontwerp van jouw onderneming voor?

Design a brand built around the name Free & Sweet, and the tagline "Calorie-free sweetness ... from the Stevia plant". Would like an illustration of an appealing character - remember Betty Crocker or Mr. Clean, that gives the brand a personality. Brand would incorporate the product characteristics - all-natural, pure, green, no-calories, a plant. Competitors in the category are Truvia and Purevia. Design will be used on a single pack of sweetener (small) and on the front of a box, for sale in a supermarket. Generally, think of the full brand as a rectangle, with the brand name on the left, the tag line in smaller font below, and the illustration fitting in nicely to the right. Not necessary, but and idea to help it all fit together. Alternative, brand could incorporate "green" natural elements only.

Gewenst

- clear, clean font that is readable on a small packet of sweetener
- clearly differentiated from other sweeteners in the market
- background is either white or green
- could be 4 color
- vector format
- identify font types and colors
- ability to co-brand with a customer

Wat je niet wil

- anything that would alienate a male or female
- nothing too childish
- clip art or generic art

Aangepast pakket

US$ 259

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