I am a single person custom cake business starting up in Denver/Boulder, Colorado. I offer cake designs that are highly specialized to the person or event being celebrated. Common events are weddings, anniversaries, corporate celebrations, milestone birthdays like sweet sixteen,40th, etc. My cakes are high-end designs, one of a kind, definitely not available at Walmart or your grocery store. The cakes become conversation pieces - they take center stage.
My audience is Denver/Boulder area people looking for a unique cake for a special event. Most customers are upper middle income who have enough spare income to afford a special, high-end cake. Usually for milestone events, not just a typical birthday. I have also started making cakes for corporate customers celebrating a successful year, a special anniversary, etc.
I would like the logo to look high-end and professional without being too stuffy. My cakes are high-end, but are often fun. Above all they are unique -- one of a kind.
I prefer an icon/image of some sort with text vs. just an all text logo.
I typically prefer a more stylized drawing vs. a literal illustration. I tend to prefer more simple designs -- not too fussy or overly detailed.
I like the color red, but it is not mandatory.
I'm ok with playing around with the theatre angle of "centerstage", but it is not mandatory. If used, it should look professional and not too cartoony.
The logo will be used on business cards, brochures, cake box stickers, and a website. It should look good when small (business card) and large (box sticker). It should translate well for both digital and print. Text should be clear and easy to read. It also needs to translate into thread so it can be sewn into chef's jackets.
I need these file types:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
I will need any font files used.
I've attached several recent party cakes to give you an idea of the type of cakes I do.