Purgo Building Services Inc. is a commercial janitorial contracting company looking to capture some work in a highly competitive market. In order to achieve this we at least need an attractive and professional logo; something that will distinguish us from the rest of the market. We are eventually going to need to design our website, business cards, and a brochure, but for the moment we just need a logo.
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Our target audience is property managers. These individuals are typically males and females aged between 30 to 50 who don't really know or care much for janitorial companies. To them, cleaning services are a commodity type service with no real distinction between companies other than price.
We need a logo that can capture the attention of our diverse target audience. Just keep it simple and professional. I have attached a logo that I quickly made on a logo design site. You can use it as your starting point but don't use the drop of water. Feel free to use the color and a similar font. As for the text within the logo, use either "Purgo," "Purgo Services," or "Purgo Building Services," don't use "Purgo Cleaning Services." My partner would like a building or a silhouette in part of the logo. Keep in mind that you don't need to use my sample logo as a starting point, if you have a better idea, submit it.
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