Scan+plus is a registered trademark which needs a distinctive logo (device) and textual treatment.
It is an internal business application that takes scanned barcode data from retailers, manipulates it then generates reporting that enables the retailers to better manage their business.
ItÂ’s a cyclical activity.
Initial designs of Scan+plus has treated the scan as a heavy slab face with the +plus as superscripted book face. DonÂ’t feel constrained by this design philosophy Â– be creative.
Desired Color Scheme:
Red (PMS Red 032C) and blue (PMS 7469C) - Orange (PMS 150C)
? be stylish, but simple
? be bold to gain recognition
? be able to be used as a creative device
? be clearly visible as a small sized graphic
? retain clean lines as a large size graphic (vector)
Accepted File Formats:
vector graphics, PSD, EPS, AI, JPG
As an overall direction the design should:
 be stylish, but simple
 be bold to gain recognition
 be able to be used as a creative device
 be clearly visible as a small sized graphic
 retain clean lines as a large size graphic (vector)
 please include the (R) registered trademark glyph
Some suggestions are;
 allow for both vertical and horizontal use of the logo i.e. segregate the scan+plus textual reference from the design to permit it to be integrated both beside (both left and right) and below the logo
 preferred colours include red and blue - orange sparingly
 design pieces that can be broken apart for creative device use (e.g. undergraphic)
 look to web2.0 for graphic style inspiration mindful that greyscale use is likely
Additionally the designers consideration of how to treat the logo on a black background is desired. Would there be an alternative palette in this circumstance?
The designs submitted will go to a panel for selecting a design.
Feedback will be supplied daily. I've tried to give you as much as I can - any questions send me a message. Thanks and good designing...