We make water soluble powdered meal replacement shakes. It's a powder made of all natural plant based organic ingredients (e.g. fruits, veggies, nuts, seeds, etc) that you mix with water and gives you a full meal with a full profile of vitamins and minerals. So it's very important to the brand that it be perceived as natural and organic, especially because it is a non traditional food product and most people might think of a meal replacement shake as having lots of weird synthetic ingredients.
The brand is also big on giving back by funding nutritional programs in developing countries and programs to protect the environment. So we are also a brand trying to make a positive impact through our product that allows people to make ultra convenient healthy choices with what they eat, but also putting a portion of our profits towards causes we believe in.
below are some positive and negative attributes that might help.
Positive attributes to aim for:
more than profit
Negative attributes to avoid: