Voltooide wedstrijd

LOGO NEEDED: Specialty Coffee of the Month Club

beantribe had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit17 ontwerpen ingezonden door6 freelance designers.

17
inzendingen
6
designers
1
winnaar

Hoe beantribe hun logo ontwerp begonnen

Bedrijfsnaam

Bean Tribe (beantribe.com)

Overzicht

Beantribe.com is a start-up with a target launch in March. We're an online coffee of the month club that introduces customers to new micro-roasted coffees from across the country every month for a subscription fee. They pay $X to receive one or two pounds of specialty coffee/month from a different roaster.

Coffee is usually mass produced just like beer. But, there are artisan roasters (just like microbreweries) who focus on crafting organic, free-trade coffees that are appreciated by those who love a good brew. We cater to those folks and our service gives them a chance to discover a coffee they otherwise would have never found on their own.

Vertel ons iets meer over jezelf en de mensen die je bereikt

- 18-34, 50/50 male/female
- Lovers of coffee, though not necessarily coffee snobs.
- Organic and free-trade consumables are important to them.
- They are earthy without being hippy, and environmentally conscious
- They also buy products like microbrewed beer and shop at organic markets.
- They appreciate being part of a movement or small group of people.
- They do not want to be marketed TO.

Vereisten

- The logo should NOT look corporate or like it was designed on Madison avenue. It needs to have a somewhat casual feel to it, be approachable and have a vintage edge to it (see notes below on New Belgium and Breckenridge Brewery).

- The logo must incorporate a coffee bean. It does not necessarily have to be a black/brown bean, however a bean is central. We do not have a specific color palette in mind.

- It does NOT necessarily have a have a tribal feel to it. The word "tribe" is meant more to denote a small, rabid group of people who love the same thing. A "Survivor" feel would be the wrong direction. No grass skirts or natives.

- Some examples of branding we like:

-New Belgium brewery: http://www.newbelgium.com (Our fave comp. LOVE what they did with their logo and also the cardboard cut-out looking images. Also love how everything has a vintage edge to it.)

-Breckenridge Brewery: http://www.breckenridgebrewery.com. Love the whole look/feel of the site and the label designs.

-Spirit of Nashville print series: http://www.andersondesigngroupstore.com. Love the look of the prints, specifically the one for Bongo Java (https://www.andersondesigngroupstor…?S=1&cid=2)

Aangepast pakket

US$ 424

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