Voltooide wedstrijd

Logo for NeighborGreen, a home weatherizing startup

content11 had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit153 ontwerpen ingezonden door39 freelance designers.

153
inzendingen
39
designers
1
winnaar
Ontwerp van finalist Mahmoud Omar
Ontwerp van finalist Mahmoud Omar
Ontwerp van finalist kwinks2011
Ontwerp van finalist SrdjanDesign
Ontwerp van finalist juniar
Ontwerp van finalist juniar
Ontwerp van finalist Red Ninja
Ontwerp van finalist juniar
Ontwerp van finalist juniar
Ontwerp van finalist Red Ninja
Ontwerp van finalist swift_it

Hoe content11 hun logo ontwerp begonnen

Bedrijfsnaam

NeighborGreen

Overzicht

Comfort, conservation & community. NeighborGreen is a startup that will help homeowners be more comfortable, save money and fight climate change.

To give you a feel for what they do:
NeighborGreen's core service will be the "Seal & Save" package in which a technician comes to your home and measures the biggest gaps and leaks in your home (aka where cold/hot air comes in during the winter/summer). They will then seal those leaks and measure your home again, showing the improvement made.

This results in immediate cost savings (and immediate reduction of energy waste).

The company has a strong social change mission:
Home by home, neighborhood by neighborhood, we can make a difference and fight climate change.

Vertel ons iets meer over jezelf en de mensen die je bereikt

Female homeowners age 35-65 with high energy bills.

Highly educated.

Concerned about the environment.

Want to do their part.

Want to feel connected.

Community-minded.

Some likely customers:
1. Busy mom w/ young children who wants to save $ on her sky high heating bill. May even plan to stay in her home for a long time and wants to make the investment to make it more energy efficient.

2. Volunteer mom with active teens. Mostly concerned about the environment and hates thinking about how much energy she is wasting by not having a properly insulated home.

3. Empty nest baby boomer who is very politically minded. She recycles everything...but her home is energy inefficient.

4. Retirees who want to save on their monthly energy bills.

Vereisten

Here are some brand attributes we'd like the logo to support:
Sophisticated but friendly
Approachable
Green/Conservation/Good for the planet
Community-minded
A smart choice
Trustworthy

Technical Considerations:

1. Logo will be used for web and print

2. Consider how logo will work on printed sales collateral, door hangers, t-shirts, etc.

3. We will want to add a tagline to the logo at some point down the road. Tagline has not yet been determined, but please keep this in mind in case it impacts your design.If you prefer, you can use Lorem ipsum ... plan for about 40 characters.

Please, NO:
- Clip art
- Cartoons
- Cliche "save the world" treatments

Competitors in this space:
http://www.brighthome.com (the best looking site of the bunch)

http://www.gogreenstar.com (horrid design--you guys should pitch them after you do this project!)

http://www.greenguild.com/ (site design is not good. the logo is ok, but a bit generic. not sure what that "shield" icon is supposed to mean.)

Zilveren pakket

US$ 495

Gratis features

  • Open wedstrijd
  • Fast-tracked

Eindproducten

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