This business must project trustworthiness and professionalism. A conservative look is required, but one that will work well online.
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The logo is for a trust management system for individual's petty cash, whereby Guardians Trust, will hold individuals monies and pay selected suppliers on their behalf. Initially this service will be targeted at the aged care industry.
- the words "Guardians Trust" clearly legible
- render will on a webpage, business card, brochure, letterhead
- give the impression of business that has been a long time established
- feeling of security and authenticity other words to describe, include: reliability, ethical, honest, trustworthy, accountable, established
- use blue in the logo, it will also need to copy well in black and white