we are a company that appeals mainly to slightly upper middle class person 40 and above who enjoys life, entertaining, giving gifts, and experiencing and appreciating wine, spirits, and good/gourmet food items and fun but stylish apparel that fits into the theme of our other products/gifts. Think gifts of distinction with a fun flare, and at reasonable, but not cheap prices--definitely not too high-end luxury.
Our clients like to have fun but aren't silly; they are somewhat sophisticated but not snobby or snooty. They enjoy having BBQ's, home parties, and engaging in other social activities. They are generally more extroverted than introverted, more women than men, and are of above average intelligence.
Most of our clients will be U.S. based, perhaps with a few in Canada. This logo is for a website and not for the parent company which will have a variety of online gift sites with different themes, items, audiences, and buyers.