SignalPhire is a brand new startup by a small group of young ambitious people.
Our core business will be in developing high standards web / Rich Internet Applications (RIA), as well as consultation and managing for commercial emerging-media & social-media.
We like catchy designs, social media, cool web tools/apps and love building interfaces that are fresh, slick and easy to use.
We are based in Halifax, Canada, but wish that what we stand for will appeal to people from anywhere.
We aim on providing our highly specialized services for small to medium sized clients that have an eye for fresh design, coupled with innovative usability and high standards. We hope that our identity will attract fresh forward thinking individuals and companies.
Our services will not be overly expensive, but still focus on quality and personal attention.
We hope this brief is enough to give you some insight into what we stand for.
We also chose the name SignalPhire for a reason. It is made out of...
- The 37 signals identified by astronomer P. Horowitz as potential messages from outer space.
- More signal, less noise. This is what is required in today's media. People want to know about the important things (the signal), without having to listen to all the noise.
- A person that is like phire(hot lively, unstoppable, bright)
- A pulse of digital information bigger that the universe that eats anything in its way :)
A few guidelines:
1.) Emphasis to be placed on the "ph" in SignalPhire, so it is not confused with signalfire. (see signUpSheet.png attachment)
2.) No stock images or clip-art.
3.) Clean and simple.
4.) Easily applied on print and web.
5.) Professional yet fun, exciting and eye catching.
6.) In keeping with todays newest web and design trends.
7.) I'm not a great fan of bitmaps, so logo should display well as vectors
8.) We have not decided on colours, so please feel free to experiment.
9.) signalphire / signalPhire / SignalPhire / SIGNALPHIRE...does not matter, we are open to ideas.
I would like to see an option with 'Web Development' added somewhere to the logo.
I've attached two logos I like, radian6 being my favourite of the two.
Provide final artwork in both .ai and .psd formats