Our service is designed for people who have to fill out the same PDF forms frequently (think lawyers, banks, government, etc.). At the core it allows users to save partially filled out PDF forms, archive, share and submit electronically or via a fax gateway.
Our thoughts on the logo: we like the colour Orange (energetic and vibrant) and the symbol we have been using was an Elephant which like the "an Elephant never forgets" cliché imparts the "never forget your data" concept. The logo could somehow impart our name OR mantra which is "Catch it, Track it, Work it". With that said this is only meant to be a jumping off point, go nuts anything and everything will be considered.
There is potential for more work In the not to distant future. At some point we'll need an site layout, blog layout, various buttons, business cards, icons and badges, T-Shirts, etc.
To get a sense of our current web site check out http://www.CatchMyPDF.com and http://www.CatchMyData.com