Recently founded by an industry veteran consultant and author who has consulted with executives from leading corporations, governments, military commands, and non-profits across North America.
Founder 'knows more about strategy management and execution' than 99.9% of humanoids, and absolutely loves helping clients.
Relatively young and hip (vs. old and stodgy).
Ivy-league grad, so portaying the uber-smart image is important.
This is a start-up with no prior creative or branding elements.
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Organizations from 100 employees to 10,000 emplyees. For profit, government, military and non-profits.