CFLA: THE BIZ
The fitness protocol that trains the Navy SEALS and the actors for the movie 300 have an affiliation of businesses around the world... I train them in business. Overly slick brochures and design is NOT what connects with these people however professional is expected.
Crossfit affiliate owners. mostly male age 30-40.
CFLA: The BIZ must be include part of the logo, gritty yet professional.
Please see this site for some logo font winners that I like.... would like to see an example of all variations mentioned in the articele: http://fontfeed.com/archives/the-lo…of-web-20/