e-resistible.co.uk enables customers to find recommended takeaway / takeout restaurants, choose food, pay online and have it delivered. Now approaching 500 restaurants in the UK, e-resistible is expanding rapidly. We offer a variety of cuisines, but primarily Chinese, Indian, Pizza, Burgers, Chicken and Thai.
Our brand: simple, clean, friendly, web 2.0, quality, trustworthy, reliable, modern, young
E-resistible’s key competitive advantage comes from our innovation on the website and its usability, which needs to be underlined by the quality and recognisability of the logo.
We have two key segments, both being avid and regular internet users.
First, young professionals, from the age of 25-35. Second, students throughout the UK (18-25).
Families looking for a treat every 4 - 6 weeks.
These are people who have experience purchasing online and who value high quality design and website usability.
The target audience will be hungry, looking for a speedy process to receive hot and delicious food quickly. Target audience is very loyal, the logo must represent something they would be proud of using every day for all their food needs.
The company is moving from a start-up phase, to a professional, recognisable service. First time visitors need to see the logo and understand instantly that they can order food from this website, being connected to local takeaways which will deliver the order.
The logo should be in lower case and in an easy to read font.
The colours should be warm and 'foodie'. Would prefer no more than 2 colours.
The 'e' should be distinctive, so it can be recognised on its own. One example is a bite mark, but please experiment.
We are keen on the E eating the resistible.
See if you can develop a small icon to place above the logo.
The logo will be featured on posters, window stickers, carrier bags, pizza boxes and food cartons, so it cannot be complex. It should stand out when viewed next to our competitors logos, which will likely be viewed along side ours.
Competitors: grubhub.com, just-eat.co.uk, HungryHouse.co.uk, Meal2go.com
For each logo, please avoid gradients and give us several colour examples.