Brand Mission: We scour the world for nature’s best hard-to-find ingredients so we can prepare the most healthy, pure, and tasty pet treats on earth.
Brand Principals / Promise:
1. Pure and Simple Treats: Our all natural treats always contain 5 or fewer ingredients (most contain just one). We use no additives, fillers, artificial ingredients, grain or gluten.
2. Novel Proteins Only: We use only the best proteins on earth - novel proteins which are lean and pose less allergy risk to pets than traditional meats.
3. Wildly Flavorful: Each recipe is developed by our French culinary trained chef, then freeze dried or oven baked at the source to preserve every ounce of flavor. Your dog will go wild for our treats.
4. People Who Care: We work directly with trusted farmers and ranchers who raise their animals humanely and sustainably. Ingredients arrive fresh to our localized kitchens around the world, all maintained to US standards.
a) Affluent female head of household dog owner
b) Young working professional dog owner