RecreationReady is a start-up outdoor adventure recreation company in the San Francisco Bay Area. We are seeking a branding logo that will define our website, clothing merchandise (hats, t-shirts, etc.), and recreation gear/products that we have in development. Our initial main focus will be developing our adventure trip market that may include hiking, backpacking, cycling, kayaking, and white water rafting.
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Our initial target audience is college/university students, so the logo needs to say it all. We need the logo to be hip, unique, and spur the desire in an individual to seek out an outdoor adventure. We will also be targeting high school seniors for our "Graduation Trip" alternative adventure trips.
We would like the logo to be developable. That is that we would like to be able to add to its character as our product line develops, but that the core of the logo can be carried through. We need it to be scalable to work on a website and merchandise (jpeg, eps, tiff, bitmap, etc.).
Be creative, we will provide feedback as designs are submitted.