The Australian Wine Association selects packaged and branded wines from boutique and other premium wine producers of the well-recognised wine growing regions of Australia and offers the wines directly to consumers and Association members at very competitive and attractive prices - by virtue of by-passing the traditional retail channels, distribution networks, and middlemen.
The Association (established, managed, and run by experienced and committed industry professionals) aims to be a trusted partner in connecting wine lovers with wine producers who have something special to offer - away from traditional wine retailing on the high street and supermarkets.
AWA’s primary method for reaching its customers and club members is through telephone, internet, and direct person to person marketing.
Once customers order wine, AWA pick and packs the wine and delivers it directly to the customer’s home or office using trusted carriers.
The target audience will have the following key characteristics.
• Interested in wine, and very likely wine and food generally. Not necessarily wine aficionados, happy to try recognised wine propositions offered by a knowledgeable and trusted source
• Older age profile - likely 40+ but may also be younger
• Male skew, but also a committed female following.
The logo should suggest trust, partnership (bringing together wine buyers with wine producers), longevity, solidity, reliability, commitment.
To the extent possible Logo should convey the feeling that by dealing with the Australian Wine Association consumers are in on the inner sanctum of the buying circle.