Our restaurant concept is based on Detroit Coney Island Restaurants. Coney Islands are a unique type of Greek American restaurant.
The history of Detroit Coneys goes back to the early 20th century, when thousands of immigrants traveled through New York on their way west. But first, they had to stop at New York's Ellis Island — not too far from the famed amusements of Coney Island, where Nathan Handwerker was already peddling his famous Nathans Hot Dogs.
No one knows for sure who brought the Coney to Detroit, but everyone knows who made it famous: William "Bill" and Constantine "Gust" Keros. Nine decades ago (the exact date is in dispute), the two Greek brothers opened their hot dog joint in the heart of downtown Detroit — at the intersection of Michigan Avenue and Lafayette Boulevard, where it still sits today.
The menu of all Coney Island restaurants centers around the Coney Island hot dog, which is a hot dog in a bun dressed with chili, diced onions, and yellow mustard. This item is usually referred to simply as a "coney." Many Coney Islands offer other Greek and Greek-American dishes, such as Gyros and Greek salads, as well as usual American diner fare, such as regular hamburgers, sandwiches, breakfast items, and desserts.
Most Coney Island Restaurants are basically diners, but that's not what we are going for. We will have some typical Coney Island diner type food, but our setting and service style will be more quick service (similar to Five Guys or Chipotle) and less like a diner.
We would like to take the concept back to it's original inspiration which is the Coney Island amusement park in Brooklyn, NY.
The style of the restaurant was influenced by a day on the Coney Island Boardwalk in Brooklyn, NY. We would like to allude to the Boardwalk without being in your face with the amusement park look.
While we will serve Coney dogs, we don't want people to think that we are only a hot dog place.
We're looking for something modern and cool, but with a nostalgic feel.
Please no stock images or clip art
Going by the VALS framework, our consumers are “Experiencers”. They are young (most by age while others at heart and mind) and are enthusiastic about life in general. They like to have fun. Being
consumers of fast food itself shows that they are not as concerned about health issues as non-consumers which means they are the type that take life as it comes. Our consumers seek variety in life. They like to experience new things and are greatly lured by new possibilities, opportunities and ventures. They are not followers who would avoid taking risks and go for only tried and tested products/services. In fact, they are the leaders who would be amongst the first people to experience a new product/service in the market. They are risk-takers and mainly trend-setters i.e. people who have the ability to start a new trend in the market. They are fervent buyers who spend a considerable chunk of their income on fashion, food, entertainment and socializing – an evidence of their urge to be “cool” and be in trend at all times. These consumers have a pretty busy lifestyle with either a full-time education or a full-time job and are hence always on the run. A quick meal during breaks between classes/work or on the way back and forth school/work is what they seek.