ADD-ON: 26/03/2013: From the currently submitted, major part of the proposal are focused on the "D" & "E". We were expecting some more creativity to get an abstract shape driving the logo. Feel free to challenge this !!
The current logo attached has the following problems:
- Difficult to use on left side of a document / webpage
- Logo is to weak in "personality". It is not recognisable without the brand name
We would like to get to a logo / sign that conveys our brand without the necessary need to associate the brand name. For example, it should be used on all slides of powerpoint presentation, without repeating the brand name from the presentation title slide).
Keep in mind that that the logo should drive "seriousness" and quality for the type of service we offer.
Note: This new logo will be used with the launch of our new corporate website (under development).
Attached is our company color code and the current logo. Nevertheless logo can be in a single color if it drives a more serious message, or both can be combined one version in color, the other in grayscale.