A high end boutique florist (run from home), specialising in a personal floristry service for bouquets, weddings, funerals, new mums, special events. There will also be a small gift range avaliable as 'add ons' when purchasing the flowers. The theme of my florist and giftware will be French.
Target market will be partners buying for their partners/wives, girlfriends buying for each other at birthdays, special occasions, new baby arrivals, brides, and people experiencing times of sorrow and hardship. I intend to create classic,exquisite & feminine floral arrangements.
I want the brand to be part of a premium service experience and essentially making the recipient feel like a VIP.
The buyer needs to be assured that they have chosen the classiest floral service around which will delight the recipient.
Together, the brand conveys a desirable, luxury item that makes both the buyer and recipient feel good.