Fruit Fiber n’ Beyond is a health food fast-food restaurant. We specialize in salads, juices, smoothies, yoghurts and other healthy products. Our target market is middle to upper class, usually workers or professionals. Our customers are youthful, upwardly mobile, educated and exposed. They want food that is tasty, trendy, good quality and affordable.
Fruit Fiber n’ Beyond is run on the values of quality, service, integrity, flexibility and openness. Our company is energetic, innovative and inspiring. We represent all that is natural, healthy, fresh
and tasty. We emphasize cleanliness in
our environment and the atmosphere of our fast-food restaurant is earthy,
serene, comfortable and yet sophisticated.