Laughing Llama is a newly formed purveyor of gourmet Peruvian foods. The business will initially make baked goods, specifically a traditional Peruvian sweet biscuits known as alfajores. Some images of alfajores can be found at: http://dolcealfajores.wordpress.com
The alfajores will be sold via word of mouth initially, closely followed by direct sales to corporate clients, distribution via retail clients and potentially internet sales direct to consumers.
The alfajores may also be themed for all occasions (e.g. children's birthdays, valentine's day, christmas, easter, halloween, weddings, etc) and will be sold at a premium price. For context, the alfajores will be marketed (and sold) in a manner similar to macaroons.
Laughing Llama will develop a variety of alfajores with different shapes, sizes, colours and decorations. They will be enjoyed by children, adults and families alike and may be consumed in an informal setting (e.g. family picnic) through to a formal setting (e.g. corporate function, etc).