The logo for our company has been something we have struggled for months to find an answer/solution for a re-design.
While we like the typeface in the current logo we have we are not opposed to going a different direction. The bean in it's current form does not work at all, but the idea of a small plant with roots in realistic or abstract form can be something that will effectively communicate who we are, yet at the same time an abstract or new concept is not something we are opposed to seeing.
First we have the current logo of our company which is what we are looking to replace.
Second: I have attached many of the proofs that other designers did that we did not like.
Third: I have attached examples of other peoples logos that are examples of things we liked.
*The image that accompanies the text can be live on it's own, but does not need to give someone the idea of who we are. Our goal would be that our work through time would connect someone to the visual.
*Film references like a film reel or something blatant to an apparatus of this industry is not something we care to use, but something as subtle as a frame or such is not out of the question.