Primary products are colorful fresh juice and chopped salad.
Logo: We are looking for something inviting, informal, but sophisticated (emphasis on sophisticated).
Our goal is for customer to have an experience that nourishes the mind and body. Customer has to feel like s/he is having a special experience and is taking part in a feel good ritual.
We want the customer to feel as though s/he is doing something good for him/herself and the community.
Must attract attention to a storefront on a busy downtown street, must also look good on business/store cards and T-Shirts.
Important that logo has an element that can be pulled our and used in other ways (store cards, t-shirts, etc).
Note: Even though our slogan is Eat Sunshine, we do not want the focal point of the logo to be the sun. In fact, having the sun in the logo is completely unnecessary. Eat Sunshine refers to the fact that our customers will be eating the sun's energy in the form of chlorophyll found in leafy greens, and grasses.