Hi! The symbolism I'm going for is 'freedom'. There are 3 styles I've thought of. Going with all 3 is possible, but 1 awesome one would be great.
#1 The concept I really like is that of a retro-style rocket with colourful balloons coming out the bottom and coming up around the side. Files 'balloon-rocket' has some dodgy mockups :) Yes, they are subtly arranged to be in a heart shape. A couple of simple clouds (typical cloud shape used for cloud computing images) might be nice.
#2 Alternatively, the file 'line-tree' has a different concept where there are 7 colours of line that are carved out to make a tree - in my case, I'd like to see what this would look like if it was a rocket.
#3 Assorted rocket-cut outs. As seen in 'rocket-cutouts'.
Option for all above is getting the letters LLF vertically or horizontally on the rocket in a nice font. Or simply at the bottom of image; perhaps "Live line free!" in this setup.
Primary use will be on website and business cards. The intended response from customers would be "thats cute and clever" and also "professional looking" (so nicely shaded, not cartoony).
Doesn't have to use 'real' looking models if simple shapes would be clearer, e.g. simple semi-transparent balloon shapes. Balloons don't necessarily need to be in bunches - I've used bunches simply for ease of mock-up.
Looking forward to seeing the designs!