We are a Russian company that produces 3 types of fully customizable products:
We have two types of activities: online and offline.
The internet user visits our website (http://www.mixville.ru) and selects either a type of chocolate (white, dark, milk) or type of muesli or macarons. Then a customer adds up to 5 from 120 ingredients in his chocolate, muesli or macarons and receives a totally customized product. We deliver the product to customer next day.
We deposit our chocolate, muesli and macarons on the shelves of major retailers, coffee shops, restaurants and bars and other places where a customer may need a chocolate bar or macaron.
Once we have two sales channels, we need the logo to suit both offline and online segments. We would also like it to look luxury as our chocolate costs around 10$/bar while most of chocolates in Russia cost 3-7$. For muesli and macarons our price policy is the same - we are in the luxury segment.
We sell mainly in Russia and CIS. Our target audience are mostly women (70% of sales). The income of our target audience is above average - most sales go to office employees of large companies.