Thanks for your interest in our project!
MORE ABOUT US?
Get a sense of who we are on this video advertisement we filmed with Bankwest last year:
Check out our current website:
Or look us up on Facebook page:
Newton Brothers Orchards
SLOGAN TO ADD
pictorial symbol in logo must be a pink lady apple, with one or two leaves.
KEY LOGO AND BRAND VISUAL
Recognisable, easily repeatable
Apple – the Pink Lady
Natural environment, fresh
Family and caring staff, caring 'artisan' approach to all work
orchards, quality, trust, leadership, Manjimup, family, local, since 1929
apples, fruit, red, pink, orchards
quality, fresh, clean, pure, forest, health, provenance
integrity, trust, transparency
heritage, community, family, local, since 1929, personalised
heart, passion, Innovation and leadership
Manjimup, our hometown, where we live and grow fruit
The original Pink Lady - first place in the world it was grown
Deliver or exceed the promise
WHO ARE WE TELLING OUR BRAND STORY TO?
Staff - Treat staff like family – loyalty, longevity,
local markets, wholesale buyers, everyday people who buy and eat apples, policy makers, our local community, suppliers
WHAT DO WE WANT TO ACHIEVE WITH OUR BRAND?
Sales - we are already strong with the major supermarkets, want to target growing boutique sector
Create clear background for proposed value-added product brands to build onto
Support our status as an industry leader
Promote generic and specific apples
LOGO STYLES WE LIKE
Websites with logo styles we like:
DESIGN WORK THAT IMPRESSES US
Look forward to seeing what you come up with!