We are an Italian specialty food store that focuses on fresh from scratch cooking just like you would in your own kitchen but better! We named it Positano after the town in Italy. My family has visited there and it holds a special place in our hearts! When they cook they have the ability to take the simplest ingredients and create masterpieces in their dishes! This is the type I logo I would like to see created. One that offers simplicity in its parts but all together a masterpiece!
We are building a brand new building and I am using this as an opportunity to relaunch ourselves. I would like to launch with this new logo. One that shows sophistications and elegance without the stuffiness than can go along with those two things. We have fun in what we do so their should be a reflection of this in the logo. I want to convey freshness, and simplicity! A logo that is not only representative of Italy but of all fine foods.
To give you some vision of what our place will look like: it will have large windows and al fresco dining. It will have beautiful breads, salads, cappuccino, all packaged in a way that makes it feel special! Nice product displays featuring products you can't find anywhere else! A destination for specialty salads we make, the fresh baked croissants and bruschetta! Think Dean and Deluca!
At Positano we make gourmet sandwiches, panini's, make our own pasta, meatballs, sauce, sausage, and have artisan breads to name a few. We do a lot of corporate and private catering.
Our goal is to distribute our already well known products made in house to grocery stores or via direct shipment. I would like create a solid logo that will be placed on merchandise, our cookbook, clothing, products, bags etc.
Our demographics range from corporate men and women age 20-60, stay at home mom's 20-50.
I am not a branding specialist. I have never done anything like this before. I look forward to a talented group of people showing me how this is done.
Thank you to all who create for me what I hope to be the start of a great future!