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StartSmart Foods manufactures and sells cognitive nutrition products. our first product is a nutrition bar made from organic ingredients and utilizing the very best research science and clinical data to ensure that it delivers all the compounds (in the right quantities) necessary for optimal brain function. This is the first truly scientific cognitive nutrition product. We segment our products (and the core formulations) according to age: school kids, working adults, seniors. Each has its particular nutritional requirements, so each segment gets its own formula/recipe. Our logo therefore has to appeal to all age ranges. Our price per bar is $2.99 (compared to Clif Bar around $1.69 or Nature Valley around $1.25) so we're a premier-quality product, not a bulk-buy. We appeal to people who are serious about their health and well-being and mental functioning.