The logo that will define "Scotch Style" for Generations

The Scotch of Style

Mode

We are a vintage men's clothing line, specializing in unique, dress, dress-casual, and casual menswear and accessories. Think early to mid 1900's; or if a Glass of Scotch were a Style. TARGET MARKET: Our Target market are men in their mid-20's through their 30's and even 40 years of age. We want to sell our products to groomsmen wedding parties AND to men for work and/or formal/dress-casual settings (Sundays, Kentucky Derby, Church, Wedding Guest, Office Worker, Brunch, or even a Late Night Lounge or Whiskey Bar). PRODUCT LINE: Our Flagship product are our Patented Magnetic Suspenders MADE TO LOOK EXACTLY LIKE TRADITIONAL BUTTON-ON suspenders with the thin strips of LEATHER attaching the suspender straps to the pants (I will have a photo of our first sample attached, but I will attach some photos of products that will look VERY similar). ADDITIONAL PRODUCTS: Moreover, we will be selling bow ties with a leather strap around the knot, and traditional ties with a piece of leather around the tie similar to the size of a tie clip. We will also be selling matching pocket squares as well. (So, initially, we're selling these three products separately or in bundles, suspenders, bow ties, and pocket squares). FUTURE PRODUCTS: Eventually we would like to move into additional men's accessories and clothing items such as socks, jackets, belts, hats, pants, shirts, and all other accessories like leather wristbands and belt buckles.

***I REALLY LIKE THE IDEA OF A CATTLE BRAND LOGO WITH WITH SS OR SSco. FOR STRATTON SUSPENDER CO. I'D LIKE TO SEE SOME RENDERINGS OF WHAT THAT MIGHT LOOK LIKE? Maybe incorporate it into the logo? That's just an idea I've had, but again, i'm open to ANYTHING? I was just thinking it might look good branded into the leather on the back of the suspenders? ***PHOTO NOTES: The Suspenders are NOT going to have "clips," I just included some of those photos to show the types of colors and fabrics. The first three are our first prototype, BUT the magnetic leather straps will not be gray, they will be brown like the rest of the leather in the sample. BUTTONS (brushed nickel or bronze) - The leather magnetic clasps will have button glued on like the photos you see with the buttons OUTSIDE the waistband. The bowties will look EXACTLY the ones in the photos with the suspenders with the clips, but won't have clips. NOTE: The suspenders WILL NOT be worn with a belt like the one wedding photo, I just liked the "ambiance" of the photo. The Longhorns are some examples of the feel I've thought about. The Photo of the fabrics stacked up about 5 high are the first batch of fabrics I'm going to try, but I'd also use the fabrics in the photos of the other suspenders with the bow ties. The photos of the landscapes and the buildings and wedding venues are examples of the types of places I could see old photos being taken with people wearing products like we're going to make. The Motorcycle Photos are another example of the "Scotch Style" I'm going for, in fact, the wood and logo in the first one are a good representation of the kind of thing I like, but whether you all think it would be good considering the product, I don't know? Again, be creative, this is just to give you all some ideas. Finally, I added some examples of cattle branding ideas, the last one on the hat is actually an EAR TAG. ***Just some additional notes about some things I've been thinking for the feel of the style of products we'll be making: "Scotch Style." Read this and if you need help or would like to get a better vibe. Again, think "Scotch Style," 1920-1950 America. I think a great example of the style might be the TEXAS HILL COUNTRY (Rugged, rolling hills with a background of windmills and Longhorn cattle). GRUENE HALL in Gruene Texas mixed with a 1920's brick bank with steel bank vault would be the building if there were a building that personified the style. Add this to the aqua blue, clear running rapids of a Texas Hill Country river with cyprus trees and LIVE OAKS and that's a great picture of the RUGGED ELEGANCE of this style. Earth tones, leather, canvas, brushed brass/nickel, wool, tweed, suit fabric, etc. Similar to the fashion of both John and Jamie Dutton from Paramount Network's "Yellowstone" (I know they have two very different styles, but it would be like a merging of those two styles, possibly more towards Jamie Dutton due to the more upscale fashion of a lawyer. However, later additions to our product line will include more of a casual dress like that of the character "John Dutton." Another notable figure that would embody our style would be the Hollywood actor Matthew McConaughey. Also, if our style were a machine, it would be a classic TRIUMPH BONNEVILLE MOTORCYCLE!

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