PLEASE READ: Hello designer! As you can see from the attached sketches
and images, I have a pretty good concept for you to jump off of. If I
may, I will go through the attached pictures and why I included them.
The "R" logo by itself, and "Regality Media" logo with words: I
included these 3 sketches, done by myself, to communicate the concept
we wish for you to execute. The idea behind the small "R" encompassed
in the large upside down "R",is that we are seeing the result of a
camera obscura (see this description of what a camera obscura is:
http://en.wikipedia.org/wiki/Camera_obscura). The conceit here is that
the small "R" in the logo is what is outside the camera obscura, or
room, and the big upside down "R" is that same image, being projected
inside the camera obscura, or room. The circle in the middle of the
logo, that also serves as the hole for the small R, is a camera lens.
That is why it is offset and below where a letter "R"'s hole would
normally be — it is more centered to the whole image. Please follow
this basic concept.
I also attached pictures illustrating how a camera obscura works, in
addition to a few images made by a photographer who experiments with
the camera obscura concept.
Lastly, but importantly, it's a bit hard to make out in one of my
sketches (I am not an illustrator :)) but the building I drew right
side up in the small "R", and again upside down in the upside down
large "R" is of a 19th century castle. My drawing here may be a bit
too "literal", feel free to take a more illustrated or stylistic
approach, especially with this element.
Meaning: So, think of the camera obscura, with its lens, as symbolic
of our company's use and mastery of filmmaking techniques. Think of
the castle being captured by the camera obscura as symbolic of the
type of service we give our customers: "the royal treatment."
I also uploaded a color spectrum for you to work in. Consider this
spectrum, along with black and white as your starting off point where
color is concerned.
I am excited to see where you guys will take this. Thank you for your