Target audience: kids (mostly boys but also girls), age 10-18 years, with a technical interest. They are interested in space and science.
The contest should appeal to schools and individuals. We are approaching schools to ask to participate in the class, so the teacher should also be attracted by the design. Besides, we will address individual kids directly via the media (print), so they should be attracted to the design straight away.
For the logo the main title is: 'Wubbos Challenge 2012', subtitle 'Launch to the Moon' should be included as well.
Perhaps it's nice to do 'something funny' with the '2012'...
We like to have a logo with two images in it:
- a rocket which is launched (possibly with firing engines but not necessary)
- the moon (and maybe some stars)
The pictures should not be too much childish but not too detailed as well.
The logo will be used next to / in combination with the Space Expo logo.
For example, on the website and in the printwork we are making, the logo of the contest is most important and leading, but our Space Expo logo will be shown on the top or bottom - in smaller size - as well.
Logo will mostly be used online: on the website, and on a Facebook and Hyves page. But it will be printed as well.