We are developing a dairy product called Labneh to bring to the US food market. It is commonplace in the Levant region of the eastern Mediterranean, but will be new to be adopted in the US.
It is made from strained Greek yogurt and has consistency similar to cream cheese. Labneh is very versatile - it can be used as a sweet or savory dip/spread (e.g. with honey / chocolate or olive oil and thyme or other spices). It is also used in cooking, e.g. soups, deserts, and sauces.
Labneh tastes fantastic and is also healthy. Compared to cream cheese it has lower fat and calories, much higher Calcium, and similar protein in each serving.
Our target market is healthy snackers, curious/innovative cooks, and mothers.
Through our logo we want to convey that our product is healthy, natural, simple, and delicious. We will need to add things like nutritional information to the label, so we don't want our logo to be too cluttered. Instead we want it to be inviting - something that would catch your interest in the dairy aisle, something you would be curious to try!